Townhouses: Mikit Announces Increase Its Market Share In 2008

With 20,000 homes already performed in France, an average of 2,000 new structures per year and over 170 franchisees, Mikita - the first homebuilder in traditional loan-to-end - is the second largest sub teaches French manufacturers. In 2008, the number of housing starts held steady - even as sales of detached houses in France retreated about 20% - which has allowed the brand increased its market share. Mikit closed the year 2008 with a turnover of 174 million euros, equivalent to that of 2007. In 2009, the brand's target is an increase of 5% of its turnover in a market that is expected to decrease further, thus confirming the soundness of the concept. THE CONCEPT OF READY-TO-END "AT THE BASE OF ECONOMIC SUCCESS The success of Mikit based on a concept unique in Europe: the" ready-to-finish ", which displays prices up to 30% lowerthe classic formula of "turnkey". This formula is based on a partnership between the manufacturer and the purchaser. The first carries the bulk of the work-house. The second supports the interior finishes, delivered in kit form ready to ask. The economics of labor performed and can reduce 30% the cost of operation compared to a conventional purchase. The style of these houses is suitable for different regions. Depending on the model chosen, the savings in the final is around 20,000 euros. The buyer then has more flexibility as regards the size of its land or its location, key points given the explosion in land prices. THE OBJECTIVES OF IMPLANTATION franchised FOR 2009 In terms of network development in 2008, Mikita has established a policy of reducing "territories" attributed to its franchisees, so they focus on their coretarget and optimize their results. 2008 was also marked by an increased requirement criteria for selecting franchisees and operating conditions of the network. Those who were not able to respond to these new provisions (mandatory flag-witness, many accomplishments.) Were excluded. In 2009, Mikit plans to open a dozen agencies, with priority given to the Rhne-Alpes and PACA regions where the mesh of the territory is considered insufficient. About Mikit: Established in 1983, Mikit owes its success to three factors: originality of concept, the potential of clients and system development franchise, creating a spirit of "family" very strong within the network. The first idea was to address the phenomenon of dsolvabilisation families by offering a product at a very competitive price, allowing them to access theproperty. The second was similar to the French desire to make themselves inside their home without having great handyman skills. With over 170 branches and a turnover of 174 million euros, Mikit is one of the leading manufacturers of French houses. Ultimately, it is 300 branches in France. About the author: Created in 1991, Infiniti is specializing in press relations of franchise systems and associated businesses. The news network is relayed to the site who addressed the press and general public. PRESS CONTACT: Infinity Communications GIRAUDON Christophe christophe @ infinites en Agnes HEUDRON: Tel.: 01 30 80 09 09 - Fax: 01 30 80 09 29 Mikit France 12/18 Avenue of the Jonchre - 78171 La Celle Saint Cloud Tel.: 01 39 18 92 20 - Fax: 01 39 18 1778